Grocery stores are full of an overwhelming variety of breakfast cereals, soft drinks, toothpaste, you name it.
The investment world offers you a similar mind-boggling number of options. You can choose from more than 10,000 mutual funds, 1,400 different ETFs (exchange-traded funds), more than 5,000 publicly traded U.S. companies, plus a vast array of foreign companies, bonds and bond funds, and more. Don't forget. There are CDs (certificates of deposit), REITs (real estate investment trusts), CDOs (credit default obligations), and TIPs (treasury inflation-protected securities), too.
What's an investor to do?
Contact a financial professional to help you sort through which investment choices are best for you and your goals.